Just like technology, social media is always evolving, and sometimes, it can feel hard to stay on top of the game. The good news is building a sharp social media strategy is easy if you know what to focus on.
These handy tips are just what you need to create a social media presence that will stand out from the pack in 2019.
1. Know Your Audience
Step one to building a successful social media campaign is to know your audience. If you don’t understand what your target audience is looking for, or who they even are in the first place, you can’t construct an effective campaign. It’s that simple.
There are so many great social analytics tools out there today, and there is no reason not to use them. So find a tool that works for you and stick with it.
2. Pay Attention to the Competition
Before you build your strategy, you need to have a good idea of what the competition is up to.
Why? So you will have an idea of what is actually working for your target audience (they wouldn’t be your competition if you didn’t share an audience).
Essentially, skimming through a competitor’s feed is one of the easiest ways to get an idea of what gets responses and what doesn’t so that you can shape your own marketing strategy accordingly. It’s like getting free feedback without any of the risk.
If you really want to go all out, you can always invest in competitor analysis tools that will help you stay one step ahead of the game.
3. Share Your Knowledge
One of the best ways to establish respect for your brand is to share useful knowledge and expertise.
When your audience finds that they are learning new things and gaining valuable advice, they are much more likely to take your social media presence seriously and associate the brand with authority and knowledge.
Some platforms, like LinkedIn, are already great for sharing information, but other platforms like Facebook and Twitter can serve as a tool to share links back to useful articles, information, and of course, your own blogs.
4. Make It Relatable
In an age where audiences are constantly bombarded with information, they have become wise to blatant promotional tactics. Today’s smart buyers want to invest their money toward companies with substance.
So what is the fix? To associate your products and brand with stories that are relatable to your audience.
Don’t be afraid to be vulnerable, open and honest when marketing your brand. Social media is the perfect platform to put yourself out there and let everybody know the genuine place that your products are coming from. Think beyond simply selling a product and tell you audience the story of who you are, what drives you, and why you were inspired to create your product.
5. Diversify Your Content
It’s all too easy to find a social media comfort zone and let it become a rut. The thing is, if you don’t keep content fresh, new and exciting, your audience will quickly get bored.
So challenge yourself to always be thinking of unique content and posts that will snag your followers’ attention and keep them coming back. And don’t forget to think about the diversity of your audience as well. Be sure that your content is accessible to different demographic groups, and switch it up week by week.
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