Almost everybody is guilty of letting their LinkedIn account get a little dusty from time to time, especially if you are not actively prospecting.
This is a shame since LinkedIn is still one of the best ways out there for entrepreneurs to promote their business. After all, it will not only allow you to build contacts, learn about your industry and promote what you do, but it is also at the top of the social marketing food chain when it comes to B2B marketing potential. Sure it can seem a little dry compared to other social media platforms, but it is also the only one out there that is specifically geared toward helping you grow your business.
Are you ready to step up your game and take your LinkedIn potential to the next level? Read on to find out how.
Create an Informative and Actionable Headline
Many people make the mistake of treating their headline like a basic job description. While there is nothing really wrong with this, it definitely isn’t the best way to take advantage of the first thing that anybody who visits your profile will see either.
When it comes to turning heads, an actionable headline that links what you do with what motivates you to do it will go a lot further than a simple dry description. The headline is your chance to stand out from the crowd. Don’t miss out on the opportunity to take advantage!
Ditch That Selfie
Your photo is an opportunity to show the world who you really are, so use only the best. The key is to show the world not only who you are, but how you present yourself as a professional.
This means that a high-quality shot of you in action doing what you do can be a good thing, but only if it is or looks to be professional quality. Otherwise, spring for a headshot with a reputable photographer. It is always the best policy to opt for a clean white background that won’t distract the eye.
Use the Summary to Tell Your Story
Once you have hooked any prospects will your killer headline, it’s time to seal the deal with a stellar summary statement.
When it comes to the summary, don’t mince words. Use every inch of that space to stitch together a compelling narrative of how you got to where you are today and why you are killing it. Shoot for about three to five paragraphs that walks the reader through exactly what you can offer that the competition can’t. Of course, don’t forget to include why you are so passionate about what you are doing in the first place.
Making use of bullet points is a good way to list off your unique skill set and what you bring to the table without forcing anybody to have to sift through a sea of endless commas.
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