It happened. The day you’ve been dreading in your business. It’s here. Say it with me: ugh. You heard the rumors. The horror stories. Those who paved the way said it happened to them and it would happen to you, too. You listened to the podcasts and read the books and went to power lunches …
Lately in the online world, I’ve been noticing the word “community” makes me cringe a little. Which is unnerving. Isn’t community absolutely critical for women in business? Of course it is. Community is completely vital but it has migrated away from its true heart and function. The word “community” within the landscape of social media …
Have you ever heard or said things like: Nobody engages with my posts I cannot get clients to sign up for my coaching packages I do Facebook live all the time, but no clients! I am all day posting Facebook groups, and still broke! Why X is doing it if she is not really that …
Courses, they’re so hot right now. Everyone and their mother seems to want to create a course – and at WES, we love courses, too! They’re an effective way to learn a new skill from someone who’s already mastered it and they don’t have the price tag (most of the time) of working with a …
HERE’S WHY YOU MADE YOUR COURSE… AND IT MADE ZERO DOLLARS Read More »
I’m sure you’ve noticed these ads and posts in your social media feeds – we have: “HATE FUNNELS? THEN THIS IS THE SYSTEM FOR YOU” It’s the latest in a series of trends of people trying to sell you a bunch of snake oil disguised as something new. I’m calling it “hate marketing” – capturing …
WHAT’S THE BLACKLASH AGAINST FB ADS AND FUNNELS ALL ABOUT? Read More »
In last week’s article, we talked about how people were mad at Facebook ads and funnels and why you need to rethink your stance on both (hint: At Women Entrepreneur School, we’re pro ads and funnels… as long as you do them correctly). This week, we’re busting another myth: That webinars are dead. You’ve probably …
“Stay in your own lane” “Don’t worry about what anyone else is doing. Just focus on your own business.” We’ve all heard it a hundred times by now. That you need to just focus on what you’re doing and not pay attention to anybody else. But this is some of the WORST advice that you …
WHY YOU DO NEED TO PAY ATTENTION TO WHAT OTHERS ARE DOING ON SOCIAL MEDIA Read More »
A white-hot new trend has been sweeping Facebook-land over the past month and it’s time that someone offers a fresh perspective: Lots of group owners are shutting down their Facebook groups. Although it’s been said in different ways, what it basically comes down to is this: It takes too much time to manage/the group isn’t …
This week we’re going to talk about ladders… for your products and services. Let’s face it: The days where you could post an offer in a Facebook group and get people to buy it are pretty much dead. Sure, if you had a really popular Facebook group or if you can establish one now, you’re …
WHY PRODUCT VALUE LADDERS ARE THE MOST IMPORTANT ASSETS IN YOUR BUSINESS Read More »
I was once a professor in one of the top universities in the world. I spent 12 years studying to be a professor and was the youngest in my department. Why did I leave? I left because I wasn’t truly being aligned to myself and who I was. Sometimes being true to yourself is the …
WHY ALIGNMENT CAN MAKE YOU MORE SUCCESSFUL IN BUSINESS AND LIFE Read More »
