Social Media Marketing 101
Just like technology, social media is always evolving, and sometimes, it can feel hard to stay on top of the game. The good news is building a sharp social media strategy is easy if you know what to focus on. These handy tips are just what you need to create a social media presence that …
7 Smart Strategies to Give Your Bottom Line a Boost
When you get your business up and running, it is easy to coast. However, if you find yourself on cruise control, it’s time to give your head a shake and start upping your game. Here’s the thing. Your bottom line is not going to grow itself. The key to success when it comes to bringing …
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Stop Stagnating and Start Doing
We’ve all been there. You are moving forward, kicking butt, and working hard to make your dreams a reality when all of sudden out of the blue… you just stop. Needless to say, procrastination is not an uncommon issue. Even worse, while everybody has their moments, research indicates that for up to 20% of people, …
4 Secrets to Becoming a Great Leader
Even if you aren’t there yet, as your business grows, a day will come when you will have to hire a team. When it comes to successfully conveying your vision, good leadership skills can really be the difference between sink or swim. Not to mention, it can contribute to a more well-rounded professional attitude. Taking …
Everything You Need to Know About Putting Technology to Work for You
When it comes to running a business, technology can help in almost every aspect. Here are some of the best ways that entrepreneurs can use technology to help increase their productivity and bottom line. Improve Your Productivity Time tracking and organizational software and apps can help anybody running a tight schedule save precious time and …
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Why Introverts Make Great Entrepreneurs
Being an introvert in the fast-paced world of business can sometimes feel overwhelming. In a culture that values outspoken attitudes and charisma, it can be hard to feel like you are at a competitive disadvantage compared to your more extroverted counterparts. The good news is, this is totally not the case. In fact, some …
5 Smart Social Media Marketing Strategies That Every Successful Entrepreneur Needs
Regardless of how comfortable you are with social media, the fact is that every business, whether big or small, absolutely needs a social media presence in order to succeed. Social media not only provides an ideal forum to promote your business, but it also allows for a space to foster relationships with clients …
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6 Everyday Self Care Practices That Will Make You a Better Boss
When you’re running a business and potentially managing employees, it’s easy to let your work consume your life and self care falls by the way side. It’s important to take some time for yourself each day to prevent burnout and ensure that you’ll be productive and effective as a leader. Here are a few self …
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DIY or Delegate?
DIY or Delegate? How to Decide What You Should Outsource Have you gotten caught up in the idea that you need to do everything yourself to make your business successful? Many of us fall into the trap of taking on too much because we feel so personally attached to our brands and it can …
You don’t have to entrepreneur solo
When you’re an entrepreneur, it’s easy to get caught up in all of the responsibility of running a business and let connecting with others take a backseat. It’s important to remember how valuable socializing can be – both for your business and for yourself. If you’re spending all your time lately alone and in front …
The not so glamorous side of entrepreneurship
There are lots of benefits to entrepreneurship. You can set your own schedule, follow your own rules, and live out your dreams of running your own empire. Unfortunately, not every day will be full of meaningful conversations and business successes. Make sure you’re ready for the not-so-glamorous side of running your own company. Administrative …
How to Network Like a Total Boss
Networking is an important part of being an entrepreneur. It’s a way to build professional connections as well as your support system while you navigate the world of business ownership. While you’re getting ready to jump into the networking game, use the tips below to make every event a success. Know Who Will …
6 Core People Every Entrepreneur Needs in Their Tribe
Entrepreneurship can be a lonely path. It’s important to build your social circle to be sure that you have a core group to check in with and look to for advice along the way. Do you have the following six people in your tribe? 1. The Trusted Confidant This is the person you …
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Tips For Becoming An Entrepreneur
Okay, ladies. I am going to give it to you. The 411. The dirt. The scoop. The real deal. The truth. Here goes. Deep breaths… Being an entrepreneur is hard, hard work. But with the right steps and plans, you can absolutely do it, and thrive while you’re at it. Walk with me, I’ll explain. …
Are You Ready To Hire Your First Employee?
Congrats, babe! You did it! A round of applause for this truly momentous moment. Remember all of those sleepless nights when you first began? The feelings of fear? The moments of “I can’t do this?” The anxiety over no longer having a steady paycheck and over no longer having the stability of a 9-5 …
So You Want To Be An Entrepreneur?
Are you a #GirlBoss? Actually, let me rephrase that question. Do you want to be a #GirlBoss but are wondering where to begin? Look no further. I’ve got you. Starting a business… becoming your own boss… branching out into entrepreneurial status… these are all huge things. It’s intimidating. It’s nerve wracking. It’s frightening. But once …
Picking Yourself Up By The Business Bootstraps
It happened. The day you’ve been dreading in your business. It’s here. Say it with me: ugh. You heard the rumors. The horror stories. Those who paved the way said it happened to them and it would happen to you, too. You listened to the podcasts and read the books and went to power lunches …
Stop Consuming and Start Generating
Reading books and watching youtube videos and attending seminars is all well and good. Until it becomes a block. If you are choosing to spend your time referring to Influencers in the field of Business and Mindset, that’s healthy and wise. But if you are deferring to these influencers to the detriment of your productivity, …
WECOMMUNITY GROUP JOURNEY
The story of the WECommunity Group Journey I had something in my mind for a couple of weeks and I need to get it out. I had all odds against being “successful”, but still I did it, and boy big time! In 20 months we are over 360K (send me a heart for that!?) But …
THE WORD “COMMUNITY” MAKES ME CRINGE
Lately in the online world, I’ve been noticing the word “community” makes me cringe a little. Which is unnerving. Isn’t community absolutely critical for women in business? Of course it is. Community is completely vital but it has migrated away from its true heart and function. The word “community” within the landscape of social media …
BUILD A SUCCESSFUL BUSINESS, NOT JUST ANOTHER JOB
If you were to scroll down any busy street in any city in the world and asked a dozen women if they’d like to be self-employed to be their own boss, we guarantee that nearly all of them will shimmer a glowing smile and say “Heck yes!” What they don’t fully grasp is that …
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HOW TO MANAGE YOURSELF AND YOUR TEAM
Have you ever heard or said things like: Nobody engages with my posts I cannot get clients to sign up for my coaching packages I do Facebook live all the time, but no clients! I am all day posting Facebook groups, and still broke! Why X is doing it if she is not really that …
HERE’S WHY YOU MADE YOUR COURSE… AND IT MADE ZERO DOLLARS
Courses, they’re so hot right now. Everyone and their mother seems to want to create a course – and at WES, we love courses, too! They’re an effective way to learn a new skill from someone who’s already mastered it and they don’t have the price tag (most of the time) of working with a …
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WHAT’S THE BLACKLASH AGAINST FB ADS AND FUNNELS ALL ABOUT?
I’m sure you’ve noticed these ads and posts in your social media feeds – we have: “HATE FUNNELS? THEN THIS IS THE SYSTEM FOR YOU” It’s the latest in a series of trends of people trying to sell you a bunch of snake oil disguised as something new. I’m calling it “hate marketing” – capturing …
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ARE WEBINARS DEAD?
In last week’s article, we talked about how people were mad at Facebook ads and funnels and why you need to rethink your stance on both (hint: At Women Entrepreneur School, we’re pro ads and funnels… as long as you do them correctly). This week, we’re busting another myth: That webinars are dead. You’ve probably …
WHY YOU DO NEED TO PAY ATTENTION TO WHAT OTHERS ARE DOING ON SOCIAL MEDIA
“Stay in your own lane” “Don’t worry about what anyone else is doing. Just focus on your own business.” We’ve all heard it a hundred times by now. That you need to just focus on what you’re doing and not pay attention to anybody else. But this is some of the WORST advice that you …
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ARE FACEBOOK GROUPS DEAD?
A white-hot new trend has been sweeping Facebook-land over the past month and it’s time that someone offers a fresh perspective: Lots of group owners are shutting down their Facebook groups. Although it’s been said in different ways, what it basically comes down to is this: It takes too much time to manage/the group isn’t …
WHY PRODUCT VALUE LADDERS ARE THE MOST IMPORTANT ASSETS IN YOUR BUSINESS
This week we’re going to talk about ladders… for your products and services. Let’s face it: The days where you could post an offer in a Facebook group and get people to buy it are pretty much dead. Sure, if you had a really popular Facebook group or if you can establish one now, you’re …
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WHY ALIGNMENT CAN MAKE YOU MORE SUCCESSFUL IN BUSINESS AND LIFE
I was once a professor in one of the top universities in the world. I spent 12 years studying to be a professor and was the youngest in my department. Why did I leave? I left because I wasn’t truly being aligned to myself and who I was. Sometimes being true to yourself is the …
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DO YOU PREFER THE HAPPY MEAL OR THE HARVEST?
I just closed a big launch. How did I do this? Through lots of hard work and effort. There was no luck involved. I’ve met many people who want results like this but without putting in the work. It’s what I like to call going for the Happy Meal instead of the harvest. A Happy …
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about the founder
Ines Ruiz is the founder and CEO of Diary of an Entrepreneur, ELEInternacional, and the award-winning Medita Spanish, the world’s first guided meditation and language app. She has two Masters Degrees in e-learning and education and was a professor at Cambridge University, where she created one of the first online learning environments for the Spanish department.