It is no secret that if you want to find success in the business world, you must connect with your customers. However, determining how to build these meaningful relationships can be a challenge, particularly when your business is online. Face-to-face interactions are happening less and less, making strong connections with consumers a unique challenge.
To help you connect, reach out, and engage your consumers, here are four things you should consider.
1. Utilize Social Media Correctly
Social media is one of your greatest business tools. Statistics show that up to 71% of consumers who have had a positive experience on social media with a company or brand are more likely to refer that company to friends and family. Additionally, only 2% of consumers will make an online purchase during their first visit to a website. Social media allows you to place ads, promote your business, and bring consumers to your website over and over again. However, to truly benefit from these platforms, you must create a social media strategy and avoid posting random content.
2. Blog Often
A blog is one of the best and most effective ways to educate and engage consumers. Research shows that companies that publish a minimum of 16 blog posts each month see an average of 250% more traffic to their company website than those that publish four blog posts or less. Not only will a company blog increase website traffic, it will also:
- Improve your SEO
- Build your online reputation
- Help you be an expert and a thought leader
- Give you a platform to address frequently asked questions or concerns
- Provide excellent content for your social media channels
To properly maintain a blog and reap the benefits from its content, it will take time and energy. However, by putting in this effort, your company and the connections between your consumers will flourish.
3. Publish Engaging Email Newsletters
Approximately 293.6 billion emails are sent every single day so you may wonder why you want to send emails that are just going to be lost in the shuffle. However, because email is so extensive and popular, it is a great way to reach your consumers. Approximately 99% of consumers check their personal emails every single day. This gives you daily opportunities to walk into the minds of your subscribers and appeal to their needs.
Engaging newsletters are about more than promotional content. These are pieces of content that are educational and entertaining. They offer some value to the reader. They capture their attention. These emails contain a strong call-to-action that makes the reader do something such as visit a certain blog post, enter a giveaway, purchase a product, visit a webpage, etc.
4. Guest Post
Guest posting is becoming increasingly popular. This is a fantastic way to build outbound links back to your website. It is a simple way to build brand awareness, grow your client base, and make you appear as a thought leader in your industry. A great guest post will capture the attention of your audience. It will make them come to your website, learn more about your company, etc. Plus, it also doesn’t take much time nor require extensive effort to create and publish this content.
If you want to develop a stronger connection with your consumers and find success with your business, learn more about what we do at Diary of an Entrepreneur. We can help you develop and carry out strategies to connect with your audience and build a community. We can help you become empowered.